For the past several years chain stores such as Target, the Gap, and H&M have joined with high end designers to form a collaboration. This is done to draw a wider audience to these designers and to send the message that style doesn't have to cost designer prices. Such designer collaboration in the past have been; Comme des Garcons and Karl Lagerfeld for H&M and Proenza Schouler and Luella Bartley for Target. These partnerships are smart seeing as though, especially with H&M, these clothes fly off shelves within minutes from vicious sleep-deprived men and woman kicking and screaming to get dibs on cheap designer goodies.
The most current, and one of the most talked about, designer collaborations recently is Rodarte for Target. A collaboration like this is very challenging and very intriguing. Many wondered how Kate and Laura Mulleavy, the sisters behind Rodarte, would turn their hand-made creations (pictured above) into Target. The result, was whimsical tulle and leopard dresses with bows galore, lace everything, and even a fabulous jean jacket. The prices for Rodarte for target range from $9 for tights to around $50 for a dress. This is a lot more practical than the sisters main-line that retails for $10,000 +. Although the line's construction and quality is less than that of Rodarte's, the clothes are fun, cool, whimsical, and totally fabulous for that girl that loves fashion but can't drop the cash for it. For anyone willing, go to Target and look through what's left from Rodarte, it's more than worth it. (First two images Rodarte for Target, third image Rodarte Spring 2009)
(Rodarte Spring 2010 coverage coming later)